Projects

copy of ad challenge round 2 template

Ad Challenge for Perdue Farms 

  • Goal: Create a fun ad for Perdue’s limited-time Sea Creature Chicken Nuggets that excites kids and gives moms, the main shoppers, a reason to trust the product.
  • What I did: For Perdue’s Fall 2025 Ad Challenge in a Salisbury University marketing class, I designed a poster and a matching Instagram post in Canva. I built an under-the-sea scene around the package, all four nugget shapes and the headline “Make a Splash at Dinner.” “Limited Time Offer” speaks to shoppers who hate to miss out, while “No Antibiotics Ever” and “100% Natural Ingredients” reassure parents.
  • Result: A finished poster and Instagram post with every element Perdue’s brief required: the package, all four nugget shapes, the logo and a headline. It taught me to design for two audiences at once, the kid who spots the ad and the parent who buys the nuggets.
ohana growth partners final logo 22154514333

Planet Fitness Club Launch: Influencer, PR and Referral Marketing

  • Goal: Drive Founding Member sign-ups and local buzz for Ohana Growth Partners’ 100th Planet Fitness club in Randallstown, Maryland, before it opened.
  • What I did: As a Marketing Creative Director Intern in summer 2026, I reached out to about 30 local athletes and creators on Instagram and TikTok, choosing engagement over follower count. I pitched local media on the 100th-club milestone and the sold-out June rate. I also designed a “Founding Ambassador” referral program that recruits owners and regulars at barbershops, salons and churches, each with a referral link, a QR-code flyer and a tracking code.
  • Result: Three creators responded, including a University of Maryland alum and track athlete with real ties to Randallstown. My PR outreach connected me with a business development liaison for West Baltimore County, and the referral program is a zero-cost plan to turn trusted locals into promoters. My biggest lesson: local credibility beats reach, since a local athlete with 5,000 engaged followers can beat an account with 40,000.